Who We Are

About Us

Prudential Assurance Uganda Limited is a wholly owned subsidiary of Prudential plc which provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion.
Prudential protects people’s wealth,helps them grow their assets, and empowers them to save for their goals. The business has more than 17 million life customers and is listed on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S), and New York (PUK).

Our Values


Our business is competitive. We push ourselves and each other to greatness, but not at all costs. Being a team player and doing the right thing come first.


The world is changing faster than ever. No one has all the answers.We are humble and always listen and seek to learn and understand.


Prudential’s success and culture belongs to all of us – it’s our shared legacy. We do the right thing and bring our full selves to work to build it together.


There’s an age-old wisdom in walking a mile in another’s shoes. We do that every day, whether it is with our customers or colleagues.


Being agile and adaptive is trending. We approach our work iteratively, with carefully-designed experiments that help us fail fast and fail forward.

Who do we want to be by 2025?

Business (by GWP)

Largest Life insurer (including health) Top-3 Health insurer


Among the Top- 5 consumer brands in the financial services industry

360 Digital

Our policyholders can access their policies though self- service options


Hit plan every year – top line and costs (achieve breakeven) Improve product mix to include more risk products

People and partners

Top 10 employer of choice ranking Leading distribution franchise model Partner of choice to banks and any institution that adds value to our purpose

Our Culture

In a company with a strong culture, employees thrive in an inclusive and collaborative environment, fostering innovation and creativity. The company’s values and shared beliefs guide decision-making and promote a sense of purpose, resulting in a cohesive and motivated workforce.

Execution strength:

we don’t just say it; we get it done

Collaboration and teamwork: 

we do not let our people down, whether they are policyholders, agents/intermediaries or colleagues.

Respect and fun:

 We treat each other with respect and recognise that working together should also be fun


we play fair and will not resort to unfair practices to achieve our objectives


 we are responsible for our actions and we take accountability for our decisions


We are not deterred by setbacks. We have the grit and determination to overcome challenges


We step up and find solutions, instead of finding reasons to complain

Innovation and improvement: 

We are not perfect, but we try to get better every day. We are willing to try new things. If we fail, we fail ‘fast’ and we fail ‘forward’

Customer Centricity: 

Our customers include our policyholders, our agents/intermediaries and our colleagues. We treat them as we expect to be treated ourselves

Give Us A Call


Send Us A Message


Office Location

10th Floor, Zebra Plaza, Plot 23 Kampala Road, Kampala

Prudential Uganda is regulated by the Insurance Regulatory Authority of Uganda, whose main responsibility among others, is to ensure that insurance companies honour claims. Furthermore, Prudential Uganda is a subsidiary of Prudential plc, UK, a company that has been honouring claims for over 175 years.

© 2023 Prudential Assurance Uganda Limited. All rights reserved.